Small Business

A l i g n m e n t   M a r k e t i n g

A proven, low cost program to increase sales and improve sales quality

We help small companies and independent professionals make more money by helping them deliver their best sales/marketing message to their best prospects.

In total, Alignment Marketing is a combination of marketing tools, services and support, all packaged into a single program that can enable any business to increase sales, improve sales quality and cut marketing costs, all without spending a lot of time or money.

A Simple Approach
Most marketing efforts fail because they are too complex and/or time consuming.

Conversely, a 'simple system' approach can achieve superior results because it is easy to do and easily repeatable.

Example: A McDonald's french fry tastes the same in Maine as in Mexico not because McDonald's hires talented chefs in every market but because Micky D's has a simple fool-proof system for anyone anywhere to cook the french fry the same way every time.

Like with almost everything else, the key to marketing is to keep it simple.

A Simple Strategy
With everything stripped away, the sales process involves only two people - the buyer and the seller.

Our strategy is to focus on the primary interests of each. We focus on your prospect's need, your offer and how to align one with the other.

Our work process is also simple, direct and efficient. Using our own field-tested 20 question market/message work sheets and a US database of 10 million companies in 1800 industries, we work with you to...

• Define your best markets - those prospects with a need and within that group, those prospects with the money to make a purchase
  
• Develop your best sales message - an offer that will motivate the prospect to take a particular action
  
• Do small batch testing using any media
  
• Track results - expand what works and adjust what doesn't.